Savor the Sweet Moments: Julie Benedetto's Delectable Sweet Photography
RAW REV
Client: Kurt S. Adler
Scope: Art Direction, Set Build, Prop Styling, Photography & Post Production. 9 month Contract.
The Challenge: To create compelling imagery for their popular products that would stand out on leading e-commerce platforms, we focused on showcasing a diverse range of items, including tree toppers, nutcrackers, fabrichés, and ornaments. The objective was to capture attention and drive sales in a highly competitive online marketplace, where visual appeal is crucial to attracting potential buyers.
Art Direction: To set the tone and art direction for the project, I curated a mood board encompassing various themes, from traditional holiday motifs to modern design trends. This served as a visual blueprint, guiding the set design and ensuring consistency across the diverse product range.
Result:The new imagery successfully captured a modern holiday spirit that resonated deeply with customers, leading to increased engagement and sales on major e-commerce platforms like Wayfair, Walmart, and Amazon. The strategic use of the mood board to guide the art direction resulted in a consistent and visually compelling presentation across the entire product range. This cohesive and polished look helped establish a strong brand identity, making the products more attractive to online shoppers.
MOOD BOARDS
![Photographer's mood board for christmas decor client. art direction set design props scenic.](https://juliebenedetto.com/wp-content/uploads/2024/03/Mood_board_Modern.png)
![Photographer's mood board for christmas decor client. art direction development. new york](https://juliebenedetto.com/wp-content/uploads/2024/03/Mood_Board_CLassic.png)
For the second set, we opted for a medium gray tone for the walls, perfectly complemented by medium stained oak wood accents. This combination created a sophisticated and timeless backdrop that could seamlessly transition between a daytime and evening ambiance, depending on the lighting design. The versatility of this color palette allowed us to craft a set that feels warm and inviting during the day, while also exuding a cozy, intimate atmosphere in the evening.
To achieve a classic aesthetic, we incorporated a wood fireplace mantel, which served as a focal point, adding a touch of traditional elegance to the room. This was further enhanced by the use of abundant evergreen décor, bringing in elements of nature that provided a fresh, yet refined, look. The rich wood tones and natural greenery worked harmoniously with the gray walls to create a balanced, cohesive design that resonates with a sense of timeless luxury.
Every aspect of the set was designed with meticulous attention to detail, ensuring that the environment communicated a sense of premium quality. By creating a space that could adapt to different lighting conditions, we enhanced the set’s versatility, making it ideal for various marketing campaigns. The classic and elegant setting, coupled with the thoughtful use of natural elements, ensured that the final images would make a lasting impression, effectively communicating the brand’s values and attracting a sophisticated audience.
![Westchester photo studio with amazing sets. commercial photographer for leading brands.](https://juliebenedetto.com/wp-content/uploads/2024/03/ORC-02_Erin_Gates_Tree_Skirt_Momeni_239_crop.jpg)
![westchester photo studio for product photography. christmas decor, set styling.](https://juliebenedetto.com/wp-content/uploads/2024/03/51252_Momeni_090.jpg)
BEHIND THE SCENES
![art direction and set design for christmas decor. Photographer Julie Benedetto designing sets.](https://juliebenedetto.com/wp-content/uploads/2024/03/IMG_5775-2.jpg)
![leading home decor for christmas. set design and art direction. westchester photo studio](https://juliebenedetto.com/wp-content/uploads/2024/03/kurt_adler_time_sequence_bts.gif)
![photographer-julie-benedetto-westchester-photo-studio photographer julie benedetto working on set with client kurt adler in her white plains studio](https://juliebenedetto.com/wp-content/uploads/2024/03/IMG_2387-2-1.jpg)
ASSET HIGHLIGHTS
Over 400 assets were meticulously crafted and delivered, primarily supplied as carousel images to retailers. These assets played a pivotal role in enhancing brand visibility and engagement across various e-commerce platforms. The content was seamlessly integrated into all e-commerce channels, resulting in a significant boost in sales and a noticeable increase in brand recognition. The fresh, modern aesthetic provided by the new content not only revitalized the brand but also resonated with the target audience, leading to organic sharing and cross-posting on social media platforms.
This strategic approach to content creation extended beyond digital channels, inspiring shop owners to use the fresh creative style in their storefronts and displays. The inspirational imagery effectively captured the attention of foot traffic, drawing in potential customers and enhancing the overall in-store experience. The cohesive and visually appealing content helped create a consistent brand presence across all touchpoints, making a lasting impression on both online shoppers and in-person visitors. By delivering high-quality, versatile assets, we ensured that the brand’s new look was not only impactful but also widely recognized and appreciated by a broader audience.