Client: Kurt S. Adler
Scope: Art Direction, Set Build, Photography
Background: Kurt S. Adler wanted to create interesting visuals of their popular products for Wayfair, Walmart and Amazon. We needed to develop art direction and build 2 sets that would work for tree toppers, nutcrackers, fabrics and ornaments.
Client: Kurt S. Adler
Scope: Art Direction, Set Build, Photography
Background: Kurt S. Adler wanted to create interesting visuals of their popular products for Wayfair, Walmart and Amazon. We needed to develop art direction and build 2 sets that would work for tree toppers, nutcrackers, fabrics and ornaments.
Client: Kurt S. Adler
Scope: Art Direction, Set Build, Photography
Background: Kurt S. Adler wanted to create interesting visuals of their popular products for Wayfair, Walmart and Amazon. We needed to develop art direction and build 2 sets that would work for tree toppers, nutcrackers, fabrics and ornaments.
Each set had to be versatile. For the first set, we chose a medium gray tone for the walls that could feel both like daytime and evening depending on the lighting design applied. Wood floors, a classic wood fireplace mantel and a green garland were used to communicate premium products.
Each set had to be versatile. For the first set, we chose a medium gray tone for the walls that could feel both like daytime and evening depending on the lighting design applied. Wood floors, a classic wood fireplace mantel and a green garland were used to communicate premium products.
Each set had to be versatile. For the first set, we chose a medium gray tone for the walls that could feel both like daytime and evening depending on the lighting design applied. Wood floors, a classic wood fireplace mantel and a green garland were used to communicate premium products.
For the second set we used a warm beige that read both modern and sophisticated.
For the second set we used a warm beige that read both modern and sophisticated.
For the second set we used a warm beige that read both modern and sophisticated.
