RAW REV
Client: Kurt S. Adler
Scope: Art Direction, Set Build, Prop Styling, Photography & Post Production.
The challenge for Kurt S. Adler was to create compelling imagery for their popular products that would stand out on leading e-commerce platforms. With a diverse range of items to showcase, including tree toppers, nutcrackers, fabriches, and ornaments, the goal was to capture attention and drive sales in a competitive online marketplace.
Art Direction: To set the tone and art direction for the project, I curated a mood board encompassing various themes, from traditional holiday motifs to modern design trends. This served as a visual blueprint, guiding the set design and ensuring consistency across the diverse product range.
Result: The new imagery captured a modern holiday spirit, resonating with customers and driving sales on Wayfair, Walmart, and Amazon
MOOD BOARDS
For the first set we used a warm beige that read both modern and sophisticated. The room was designed to be versatile and elegant. Marketing towards a younger audience we decided to keep it simple and not too loud. Dressing the set with lots of Christmas lights in the background helped keep the images bright and festive.
For the second set, we chose a medium gray tone for the walls mixed with medium stained oak wood accents. The room could feel like both daytime and evening depending on the lighting design applied. A classic aesthetic was achieved by bringing in a wood fireplace mantel and lots of evergreen decor. Careful attention to detail helps communicate premium products.
BEHIND THE SCENES
ASSET LIBRARY
Over 400 assets delivered and supplied as carousel images to retailers.
