Savor the Sweet Moments: Julie Benedetto's Delectable Sweet Photography

RAW REV

Client: Pita Chip 

Scope: Branding, Identity, Art Direction, Set Build, Prop Fabrication, Photography and Post Production.

Challenge: Pita Chip needed new heroic images of their popular menu items for local advertising campaigns. We focused on the simple modern set design to present the food in a heroic way.  With a mediterranean menu, we decided on bright, colorful and sunny feeling.

The process of a creative director sketching for commercial shoot. Westchester photographer.
The process of a creative director sketching for commercial shoot. Westchester photographer.


COLOR PALETTE

Existing Colors

Added Colors

A color palette was developed that helped their existing colors transform into a spring and summer mood.  Existing greens and yellows were combined with mediterranean blues and a soft yellow to achieve a fresh new look. 

MOOD BOARD

PROP FABRICATION

colorful mood board for franchise restaurant.
behind the scenes pedestal making for photography and video. fabricating blocks.

We chose to shoot at the restaurant so that the food was authentic to haow it is presented to the customer. Backgrounds, props and surfaces were transported to the restaurant. The food was beautiful so it made my job even easier. Very little post production was needed because the food was natural and healthy straight out of the kitchen. 

ASSET LIBRARY